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Publication
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| Title of Article |
Vegetable consumption preferences among consumers in Ratnapura, Sri Lanka |
| Date of Acceptance |
20 February 2020 |
| Journal |
| Title of Journal |
วารสารแก่นเกษตร |
| Standard |
TCI |
| Institute of Journal |
คณะเกษตรศาสตร์ มหาวิทยาลัยขอนแก่น |
| ISBN/ISSN |
0125-0485 |
| Volume |
48 |
| Issue |
4 |
| Month |
กค.-สค. |
| Year of Publication |
2020 |
| Page |
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| Abstract |
This study investigates the important factors for vegetables consumption at market level and explore the relationship of consumers’ socioeconomic characteristics on those factors. The research has conducted at Ratnapura district in Sri Lanka. Data collected from 400 vegetable purchasers by a structured type questionnaire. The results from the exploratory factor analysis categorized the variables into nine factors including; Customer services, Convenience, Food safety, Efficiency, Product attributes, Economical price, Appealing place to buy, Extra services and Consumer appreciation. Moreover, the relationship between age, gender, marital status, education and profession of the consumers and their household income and those vegetable consumption factors were analyzed using multiple regression. The stakeholders must be much responsible with supplying better quality vegetables to the consumers while keeping the worthy sanitary level in both products and market place. They should run through appropriate arrangements to keep a long lasted freshness in vegetables with nonexistence of physical damages or chemical residuals on them. Keep the trustworthiness of the consumers regarding the quality of the vegetables and the service of the market place are always important things. |
| Keyword |
Ratnapura, consumers, vegetable consumption |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
ชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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