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Publication
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| Title of Article |
The strategy development of gastronomic tourism based on Tai-Dam's ethnic indigenous identities in Thailand |
| Date of Acceptance |
16 March 2020 |
| Journal |
| Title of Journal |
African Journal of Hospitality, Tourism and Leisure |
| Standard |
SCOPUS |
| Institute of Journal |
Africa Journals |
| ISBN/ISSN |
2223814X |
| Volume |
9 |
| Issue |
2 |
| Month |
March |
| Year of Publication |
2020 |
| Page |
1-14 |
| Abstract |
This study aimed to inter alia 1) Study the Tai-Dam's ethnic indigenous identities in Thailand 2) Analyze the potential of
gastronomy tourism of Tai-Dam's ethnic indigenous identities in Thailand and 3) Propose a strategy development of
gastronomy tourism based on Tai-Dam's ethnic indigenous identities in Thailand. The study found that 1) Tai-Dam's ethnic
indigenous identities in Thailand consists of the rituals, Tai-Dam's food, weaving and dress, and house styles. 2) The
potential of gastronomy tourism of Tai-Dam's ethnic indigenous identities in Thailand found that Tai-Dam ethnic groups
should be developing attractiveness components due to the lack of tourism activities, souvenir products are also of a general
nature and can also be easily replicated. Awareness needs to be created due to a lack of effective marketing promotion in
tourism and also a lack of positive public relations. There are still a few channels for distributing food and souvenirs from the
community. However there is a lack of elegant packaging and there is no logo indicating that the products are from Tai-Dam.
The Tai-Dam community lacks knowledge and understanding in gastronomic tourism and general tourist attraction
management, there is also a conflict of interest between the community leaders of the Tai-Dam Group. Some manufacturers
are unable to explain product information effectively for tourists. The study proposes a strategy for the development of
gastronomy tourism based on Tai-Dam's ethnic indigenous identities and it should consists incorporate a logo design, setting
up a group of Tai-Dam gastronomy tourism stakeholders, additional unique souvenir creation that show the identity of Tai-
Dam, market expansion and good public relations development. In addition, a Tai-Dam tourism photography project can be
considered, building the Tai-Dam landmark and training of personnel in the Tai-Dam community on tourism skills. |
| Keyword |
Gastronomy tourism; Indigenous identities; Strategy development; Tai-Dam's ethnic; Thailand |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
3
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Journal Publication
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