2012 ©
             Publication
Journal Publication
Title of Article MARKETING, HEALTH LITERACY AND INTENTION TO USE MEDICAL CANNABIS AMONG CANCER PATIENTS IN THE NORTHEAST OF THAILAND 
Date of Acceptance 5 October 2021 
Journal
     Title of Journal Turkish Journal of Physiotherapy and Rehabilitation  
     Standard SCOPUS 
     Institute of Journal Turkish Journal of Physiotherapy and Rehabilitation papers published 
     ISBN/ISSN 2651-4451 
     Volume 2021 
     Issue 32(3) 
     Month ตุลาคม
     Year of Publication 2021 
     Page 17994-17999 
     Abstract ABSTRACT Background: Cancer is a chronic deadly disease and is 1 in 3 cause of death worldwide. Many patients seek alternative treatments such as cannabis to cure cancer. This study was aimed to identify intention to use medical cannabis among cancer patient and its associate factors in the Northeast of Thailand. Method: The cross-sectional analytical study using a multistage randomly sampling method to recruit 1,193 cancer patients from 4 regional hospitals of the region to response to a structured questionnaire. The Generalized Linear Mixed Model (GLMM) was performed to identify the association using bivariate and multivariable analysis. Result: As high as 67.39 % (95%CI: 64.73 - 70.06) of the cancer patients intended to use medical cannabis. The generalized linear mixed model (GLMM) analysis indicated that factors associated with intention to use medical cannabis were high level of product marketing (Adj. OR = 3.83; 95%CI: 2.62 to 5.61) and high sell promotion (Adj. OR = 2.10; 95%CI: 1.47 to 2.97), adequate - excellent health literacy on access to information (Adj. OR = 2.72; 95%CI: 1.97 to 3.76), adequate - excellent health literacy on understanding information (Adj. OR = 2.37; 95%CI: 1.67 to 3.38), adequate - excellent health literacy on making decision (Adj. OR= 2.03; 95%CI: 1.46 to 2.82), fair-good attitude (Adj. OR = 2.72; 95%CI: 1.72 to 3.10), and average-high levels of knowledge (Adj. OR = 2.14; 95%CI: 1.55 to 2.96). Conclusion: More than two-third of the cancer patients intended to use medical cannabis. Product marketing, health literacy, attitude, and knowledge were associated with intention to use medical cannabis  
     Keyword Keywords: medical cannabis, health literacy, marketing, cancer, Thailand 
Author
617110006-0 Miss MISS VAJRATHORN [Main Author]
Public Health Doctoral Degree

Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว 
Level of Publication นานาชาติ 
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