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Publication
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| Title of Article |
SEMIOTIC ANALYSIS OF THAI PHUAN JOK WOVEN FABRICS AT BAN HAD SIEW, SUKHOTHAI PROVINCE IN THAILAND |
| Date of Acceptance |
15 May 2023 |
| Journal |
| Title of Journal |
European Chemical Bulletin |
| Standard |
SCOPUS |
| Institute of Journal |
European Chemical Bulletin |
| ISBN/ISSN |
2063-5346 |
| Volume |
12 |
| Issue |
5 |
| Month |
June |
| Year of Publication |
2023 |
| Page |
5888-5897 |
| Abstract |
This article is part of the dissertation titled "Identities of Wisdom in Thai Phuan Woven Fabrics for
Product Design." The purposes of this study were 1) to study the history of Thai Phaun Jok woven fabrics
at Ban Had Siew, Si Satchanalai district, Sukhothai province, Thailand, and 2) to analyze the signs of
Thai Phaun Jok woven fabrics at Ban Had Siew, Si Satchanalai district, Sukhothai province, Thailand, as
a guideline for further product design. This qualitative study employed survey, observation, interview,
non-participant observation, and evaluation as research instruments. The data were analyzed using
semiotic theory and cultural diffusion theory. The results revealed that the conventional weaving
techniques at Ban Had Siew were still preserved in addition to the development of Thai Phuan Jok woven
fabrics. The analysis of signs in the Thai Phuan Jok woven fabrics at Ban Had Siew employed three levels
of visual communication: icon, index, and symbol. The meaning of the signified can be referred to by four
sets of meanings, including goodness, beauty, love, and unity. The findings of the study suggest that the
concrete and abstract signs found in Thai Phuan Jok woven fabrics at Ban Had Siew and the concept of
contemporary art would be a guideline that can be applied as a foundation for further research and
distributed to the global market. |
| Keyword |
Semiotic, Development, Jok woven fabrics, Thailand |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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