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Journal Publication
Research Title Corporate Social Responsibility in Small and Medium Enterprises in Thailand 
Date of Distribution 1 June 2010 
     Title of the Conference The 16th Annual International Sustainable Development Research Conference 2010 
     Organiser The Kadoorie Institute, The University of Hong Kong 
     Conference Place The Hong Kong Convention and Exhibition Centre, Hong Kong  
     Conference Date 30 May 2010 
     To 1 June 2010 
Proceeding Paper
     Abstract Abstract. This paper presents qualitative and quantitative analysis of corporate social responsibility both in process and after process of small and medium enterprises in the northeastern region of Thailand. Research topics include patterns, comprehension, levels, and factors related to corporate social responsibility. It is found that CSR in process mainly focuses on quality of product and service while corporate social responsibility after process goes into money and items donation. The medium enterprises have better understanding about the concept of corporate social responsibility and concern more about communities and environment than small enterprises which consider corporate social responsibility as corporate philanthropy. In addition, customers and employees are the highest priority groups. As a result, consumer right is mainly concerned. Several factors having an effect on corporate social responsibility including general characteristics, internal and external organizational environments are listed. Finally, suggestion on a development plan and framework to promote corporate social responsibility for small and medium enterprises in Thailand is given. 
477080019-2 Mrs. PORNPIMON EUA-ANANT [Main Author]
Humanities and Social Sciences Doctoral Degree

Peer Review Status ไม่มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Full paper 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
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