|
|
Publication
|
| Research Title |
Brand Innovation, Brand Trust, and Brand Loyalty
of E-Marketplace in Thailand
|
| Date of Distribution |
24 July 2021 |
| Conference |
| Title of the Conference |
International Conference on Business, Social Sciences, Economics and Technology 2021 (ICBSET2021) |
| Organiser |
Global Academia Network |
| Conference Place |
Malaysia |
| Province/State |
Kuala Lumpur |
| Conference Date |
24 July 2021 |
| To |
24 July 2021 |
| Proceeding Paper |
| Volume |
- |
| Issue |
- |
| Page |
1-8 |
| Editors/edition/publisher |
|
| Abstract |
The study aims to investigate the interrelationship among brand innovation, brand trust, and brand loyalty of E-Marketplace by Quantitative Research Method. The data was collected by online questionnaire from 400 samples in Thailand. Then data were analyzed by using Structural Equation Modeling (SEM). The result showed that brand innovation directly influences brand trust and indirect influence on brand loyalty through brand trust. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
|
|
|
|
|
|
|
Journal Publication
ไทย