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Publication
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| Title of Article |
Naga Fireballs Phenomenon Innovation to Promote Cultural Tourism in Nong Khai Province, Vientiane Capital and Bolikhamxai Province |
| Date of Acceptance |
23 April 2014 |
| Journal |
| Title of Journal |
European journal of Social Sciences |
| Standard |
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| Institute of Journal |
FRDN Incorporated |
| ISBN/ISSN |
1450-2267 |
| Volume |
11 |
| Issue |
42 Issue 2 |
| Month |
March |
| Year of Publication |
2014 |
| Page |
183-192 |
| Abstract |
As a natural phenomenon related Naga ideology and culture in Nong Khai, Vientiane, and Bolikhamxai provinces, the Naga fireball has become one of main touristic festivals in Thailand. This study aims to find the history, current status of cultural tourism promotion and to create innovations to promote cultural tourism related to Naga Fireballs Phenomenon in Nong Khai province, Vientiane and Bolikhamxai Province. The study areas were in Nong Khai province, Vientiane and Bolikhamxai Province. The population and sample groups are total 27 people, including the key informants, casual informants, and general informants. The tools used in data collection are observation, interview, and survey. The study reveals that these three provinces have all connected history and belief in Naga ideology. The current tourism promotion in these three areas does not have unity and a systemized process. They still do not have a proper center of information, news and promotion which leads to the lack of potential added value in tourism. Moreover, their main tourist activities all happen during this festival only. The innovations created from this study are 1) Naga Museum and Naga Narumitra Theater, 2) Website and Multimedia Animation, and 3) Visual Arts for Tourism Promotion and Product. |
| Keyword |
Naga Fireball Phenomenon, Innovation Creation, Cultural Tourism Promotion |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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