| Research Title |
Brand Love, Brand Engagement, and Brand Advocacy: A Case of Muslim Consumers in Thailand |
| Date of Distribution |
9 August 2019 |
| Conference |
| Title of the Conference |
Universal Academic Cluster International Summer Conference in Hokkaido |
| Organiser |
Universal Academic Cluster(UAC) |
| Conference Place |
Sapporo cafe |
| Province/State |
Hokkaido, Japan |
| Conference Date |
27 July 2019 |
| To |
29 July 2019 |
| Proceeding Paper |
| Volume |
July (Summer: Hokkaido) 2019 |
| Issue |
12 |
| Page |
92 |
| Editors/edition/publisher |
|
| Abstract |
This research aimed to study Brand love, Brand engagement, and Brand advocacy. Questionnaires were used as tools in collecting data from 263 Muslim consumers. The Analysis was performed using descriptive and deductive statistics based on Structural Equation Modeling (SEM). The results of the study revealed that brand love has an influence on brand advocacy through brand engagement |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
4
|
|
|
Publication
Journal Publication
ไทย