ชื่อบทความ |
The strategy development of gastronomic tourism based on Tai-Dam's ethnic indigenous identities in Thailand |
วัน/เดือน/ปี ที่ได้ตอบรับ |
16 มีนาคม 2563 |
วารสาร |
ชื่อวารสาร |
African Journal of Hospitality, Tourism and Leisure |
มาตรฐานของวารสาร |
SCOPUS |
หน่วยงานเจ้าของวารสาร |
Africa Journals |
ISBN/ISSN |
2223814X |
ปีที่ |
9 |
ฉบับที่ |
2 |
เดือน |
March |
ปี พ.ศ. ที่พิมพ์ |
2563 |
หน้า |
1-14 |
บทคัดย่อ |
This study aimed to inter alia 1) Study the Tai-Dam's ethnic indigenous identities in Thailand 2) Analyze the potential of
gastronomy tourism of Tai-Dam's ethnic indigenous identities in Thailand and 3) Propose a strategy development of
gastronomy tourism based on Tai-Dam's ethnic indigenous identities in Thailand. The study found that 1) Tai-Dam's ethnic
indigenous identities in Thailand consists of the rituals, Tai-Dam's food, weaving and dress, and house styles. 2) The
potential of gastronomy tourism of Tai-Dam's ethnic indigenous identities in Thailand found that Tai-Dam ethnic groups
should be developing attractiveness components due to the lack of tourism activities, souvenir products are also of a general
nature and can also be easily replicated. Awareness needs to be created due to a lack of effective marketing promotion in
tourism and also a lack of positive public relations. There are still a few channels for distributing food and souvenirs from the
community. However there is a lack of elegant packaging and there is no logo indicating that the products are from Tai-Dam.
The Tai-Dam community lacks knowledge and understanding in gastronomic tourism and general tourist attraction
management, there is also a conflict of interest between the community leaders of the Tai-Dam Group. Some manufacturers
are unable to explain product information effectively for tourists. The study proposes a strategy for the development of
gastronomy tourism based on Tai-Dam's ethnic indigenous identities and it should consists incorporate a logo design, setting
up a group of Tai-Dam gastronomy tourism stakeholders, additional unique souvenir creation that show the identity of Tai-
Dam, market expansion and good public relations development. In addition, a Tai-Dam tourism photography project can be
considered, building the Tai-Dam landmark and training of personnel in the Tai-Dam community on tourism skills. |
คำสำคัญ |
Gastronomy tourism; Indigenous identities; Strategy development; Tai-Dam's ethnic; Thailand |
ผู้เขียน |
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การประเมินบทความ |
มีผู้ประเมินอิสระ |
สถานภาพการเผยแพร่ |
ตีพิมพ์แล้ว |
วารสารมีการเผยแพร่ในระดับ |
นานาชาติ |
citation |
มี |
เป็นส่วนหนึ่งของวิทยานิพนธ์ |
เป็น |
แนบไฟล์ |
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Citation |
3
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