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Publication
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| Title of Article |
The FaDaet Song Yang Ancient City, Kalasin
Province, Thailand’s SWOT Analysis for
Wellness Tourism Development
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| Date of Acceptance |
29 May 2020 |
| Journal |
| Title of Journal |
Jour of Adv Research in Dynamical & Control Systems |
| Standard |
SCOPUS |
| Institute of Journal |
Jour of Adv Research in Dynamical & Control Systems |
| ISBN/ISSN |
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| Volume |
2020 |
| Issue |
Vol. 12, 07-Special Issue, 2020 |
| Month |
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| Year of Publication |
2020 |
| Page |
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| Abstract |
Abstract--- Through Thailand set to expand community- based tourism (CBT), the context regarding CBT in
Thailand has been transformed strategically to ensure a better contribution of local communities’ economies and
conservation. This article aims to determine the strengths, weaknesses, opportunities, and threats (SWOT) and
define the strategic model for wellness tourism development of the FaDaet Song Yang Ancient City, Kalasin
Province, Thailand. Insight from qualitative research among seventeen key informants was collected and analyzed.
The finding identified six strengths, eleven weaknesses, four opportunities, and seven threats. Eight significant
components or 8Ms model is presented in enhancing the community’s wellness tourism development strategy and
competitiveness. |
| Keyword |
Keywords--- SWOT, Wellness, Tourism Development, Community-based Tourism (CBT), Ancient City. |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
3
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Journal Publication
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