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             Graduate Lecturer's Profile
Lecturer's Profile
Lecturer ID 4479   University มหาวิทยาลัยขอนแก่น 
Name-Surname (Thai) ผศ.ดร. ก่อพงษ์ พลโยราช  Name-Surname (English) Asst. Prof. Dr. Kawpong Polyorat 
Department/Major/Subject BUSINESS ADMINISTATION  Faculty Faculty of Business Administration and Accountancy 
Expertise    
 
 
Lecturer's Profile
Program Type: Thesis
Major Advisor
Student code Name Faculty Program Level สถานภาพ คำสั่ง
Total 0 record
Co-Advisor
Student code Name Faculty Program Level สถานภาพ คำสั่ง
Total 0 record
Program Type: IS
Major Advisor
Student code Name Faculty Program Level สถานภาพ คำสั่ง
Total 0 record
Co-Advisor
Student code Name Faculty Program Level สถานภาพ คำสั่ง
Total 0 record
Total   0   record
 
 
Journal Publication 1 (Co-author)
Title of Article The Traits of City Personality: A Qualitative Study 
Title of Journal International Journal of Business and Economic Affairs 
Institute of Journal IJBEA 
ISBN/ISSN 2519-9986(Online)  Date of Acceptance 29 November 2017 
Volume Issue
Month   Year of Publication 2017 
Page 356-365  Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว  Level of Publication นานาชาติ 

Journal Publication 2 (Co-author)
Title of Article The antecedents of purchase intention of meat with traceability in Thai consumers 
Title of Journal Asia Pacific Management Review 
Institute of Journal National Cheng Kung University 
ISBN/ISSN ISSN: 1029-3132  Date of Acceptance 29 March 2016 
Volume   Issue  
Month Available online 29 June 2016  Year of Publication 2016 
Page 1-9  Reviewing Status มีผู้ประเมินอิสระ 
Status ได้รับการตอบรับให้ตีพิมพ์  Level of Publication นานาชาติ 

Journal Publication 3 (Co-author)
Title of Article การพัฒนามาตรวัดบุคลิกภาพของเมือง (The Development of City Personality Scale) 
Title of Journal วารสารวิจัย มข. ฉบับบัณฑิตศึกษา สาขามนุษยศาสตร์และสังคมศาสตร์ 
Institute of Journal บัณฑิตวิทยาลัย มหาวิทยาลัยขอนแก่น  
ISBN/ISSN 2286-7910  Date of Acceptance 9 มีนาคม 2561 
Volume Issue
Month กันยายน-ธันวาคม   Year of Publication 2562 
Page 58-70  Reviewing Status มีผู้ประเมินอิสระ 
Status ได้รับการตอบรับให้ตีพิมพ์  Level of Publication ชาติ 

Journal Publication 4 (Co-author)
Title of Article การใช้แนวคิดการบริโภคเชิงสัญญะร่วมกับแนวคิดบุคลิกภาพตราสินค้า (The use of consumption of sign concept with brand personality concept) 
Title of Journal วารสารบริหารธุรกิจและการบัญชี มหาวิทยาลัยขอนแก่น (Journal of Business Administration and Accountancy) 
Institute of Journal คณะบริหารธุรกิจและการบัญชี มหาวิทยาลัยขอนแก่น 
ISBN/ISSN 2539-6110  Date of Acceptance 17 มกราคม 2560 
Volume Issue
Month มกราคม - เมษายน   Year of Publication 2560 
Page 54-65  Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว  Level of Publication ชาติ 

Journal Publication 5 (Co-author)
Title of Article The Application of Brand Personality Concept to the City Context in Thailand 
Title of Journal Journal of Administrative and Business Studies  
Institute of Journal Journal of Administrative and Business Studies 
ISBN/ISSN 2414-309X (Online)  Date of Acceptance 1 August 2018 
Volume Issue
Month   Year of Publication 2018 
Page 54-64  Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว  Level of Publication นานาชาติ 

Journal Publication 6 (Co-author)
Title of Article Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm 
Title of Journal Asian Journal of Business and Accounting 
Institute of Journal Faculty of Business and Accountancy, University of Malaya 
ISBN/ISSN 1985-4064  Date of Acceptance 16 March 2016 
Volume Issue
Month June  Year of Publication 2016 
Page 141-167  Reviewing Status มีผู้ประเมินอิสระ 
Status ได้รับการตอบรับให้ตีพิมพ์  Level of Publication นานาชาติ 

Journal Publication 7 (Co-author)
Title of Article City Brand Personality: The Application of Brand Personality Concept in the City Context 
Title of Journal Review of Integrative Business and Economics Research 
Institute of Journal Society of Interdisciplinary Business Research 
ISBN/ISSN 2304-1013 (Online)  Date of Acceptance 16 July 2016 
Volume Issue
Month 9/10  Year of Publication 2016 
Page 108-121  Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว  Level of Publication นานาชาติ 

Journal Publication 8 (Co-author)
Title of Article บุคลิกภาพตราสินค้า (Brand Personality) 
Title of Journal วารสารนักบริหาร (Executive Journal)  
Institute of Journal Bangkok University 
ISBN/ISSN 0125-4960  Date of Acceptance 14 พฤศจิกายน 2559 
Volume 36  Issue
Month กรกฎาคม – ธันวาคม  Year of Publication 2559 
Page 89-101  Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว  Level of Publication ชาติ 

Research Conference Distribution 1 (Co-author)
Research Title IMPACT OF COUNTRY PERSONALITY AND COUNTRY IMAGE ON COUNTRY OF ORIGIN AND PURCHASE INTENTIONS FOR GLOBAL SUPPLY CHAIN MANAGEMENT 
Date of Distribution 7 November 2013 
Title of the Conference The 2nd International Conference on Production and Supply Chain Management (ICPSCM 2013) 
Conference Date 7 November 2013 To 9 November 2013  Organiser Thailand Marketing Association, Assumption University, Le Havre University and Wollongong University 
Conference Place Sheraton Roma Hotel and Conference Center  Province/State Rome, Italy 
Proceeding Paper Volume Proceeding Paper Issue ISBN: 978-616-7695-10-5 
Proceeding Paper Page 349-354  Proceeding Paper Editors/edition/publisher Ungul Laptaned, Abdellatif Benabdelhafid / UP Organizer and Publication Co., Ltd. 
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 2 (Co-author)
Research Title IMPACT OF TOURISM PATTERNS AND EMOTIONAL APPEAL IN ADVERTISING COUNTRY PERSONALITY: A FRANCE CASE  
Date of Distribution 4 July 2016 
Title of the Conference 2016 International Conference on Business and Information 
Conference Date 3 July 2016 To 5 July 2016  Organiser International Business Academics Consortium Japan Society for Production Management  
Conference Place Nagoya Institute of Technology  Province/State Nagoya 
Proceeding Paper Volume 13  Proceeding Paper Issue 1729-9322 
Proceeding Paper Page 417-425  Proceeding Paper Editors/edition/publisher  
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 3 (Co-author)
Research Title THE INFLUENCE OF BRAND PERSONALITY ON PURCHASE INTENTION AND TRUST: A CASE STUDY OF BOOTS STORE 
Date of Distribution 20 December 2015 
Title of the Conference Business and Social Science Research Conference: Paris 2015  
Conference Date 20 December 2015 To 21 December 2015  Organiser Macrotheme 
Conference Place ESPACE VOCATION PARIS HAUSSMAN SAINT-LAZARE 92, rue Saint-Lazare 75009   Province/State Paris 
Proceeding Paper Volume 2012  Proceeding Paper Issue
Proceeding Paper Page 57-65  Proceeding Paper Editors/edition/publisher Dr. Damir Tokic 
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 4 (Co-author)
Research Title THE INFLUENCE OF BRAND PERSONALITY ON INTENTION TO USE HOSPITAL SERVICES AND BRAND FAMILIARITY AS A SOURCE OF BRAND PERSONALITY 
Date of Distribution 20 December 2015 
Title of the Conference Business and Social Science Research Conference: Paris 2015 
Conference Date 20 December 2015 To 21 December 2015  Organiser Macrojournals 
Conference Place ESPACE VOCATION PARIS HAUSSMAN SAINT-LAZARE 92, rue Saint-Lazare 75009  Province/State Paris, France 
Proceeding Paper Volume Business and Social Science Research Conference: Paris 2015proceeding   Proceeding Paper Issue
Proceeding Paper Page 14  Proceeding Paper Editors/edition/publisher Dr. Damir Tokic, 
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 5 (Co-author)
Research Title Impacts of Advertising Appeals on International Tourists’ Ad Attitude and Purchase Intention 
Date of Distribution 23 March 2017 
Title of the Conference Ist International Conference on Theoretical and Practical Implications in the field of Social Sciences, Humanities Business & Management Studies  
Conference Date 23 March 2017 To 24 March 2017  Organiser Akademika Nusa Internasional Association for Social Sciences & Humanities 
Conference Place Salles Hotel Pere IV Barcelona  Province/State Barcelona, Spain 
Proceeding Paper Volume Proceeding Paper Issue
Proceeding Paper Page 12-17  Proceeding Paper Editors/edition/publisher  
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 6 (Co-author)
Research Title The Traits of City Personality: A Qualitative Study 
Date of Distribution 14 July 2017 
Title of the Conference 9th International conference on Implications of Research in Business, Economics, Management Social Sciences and Humanities (IRBEMSH) 
Conference Date 14 July 2017 To 15 July 2017  Organiser Akademika Nusa Internasional Association of Social Sciences and Humanities 
Conference Place Osaka International Convention Center 5 Chome-3-51 Nakanoshima, Kita Ward,  Province/State Osaka, Japan 
Proceeding Paper Volume Proceeding Paper Issue
Proceeding Paper Page 22-29  Proceeding Paper Editors/edition/publisher  
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper 

Research Conference Distribution 7 (Co-author)
Research Title The application of brand personality concept to the city context in Thailand 
Date of Distribution 18 May 2017 
Title of the Conference International conference on evolving trends in academic and practical research 
Conference Date 18 May 2017 To 19 May 2017  Organiser Akademika Nusa Internasional Association of Social Sciences and Humanities 
Conference Place Taipei, Taiwan  Province/State Taipei, Taiwan 
Proceeding Paper Volume Proceeding Paper Issue
Proceeding Paper Page 60-67  Proceeding Paper Editors/edition/publisher  
Peer Review Status มีผู้ประเมินอิสระ  Level of Conference นานาชาติ 
Type of Presentation Oral  Type of Proceeding Full paper